Multimedia App Content

Guggenheim UBS MAP Global Art Initiative

For the Guggenheim’s app, I was the point person for multimedia content on the MAP project’s exhibitions, QC-ing and user-testing for the launch of the app and throughout the project. I also created all of the MAP video versions for the app. The app overall received accolades in 2014 and 2015.

A new location-based feature was added to the app, utilizing bluetooth iBeacons, and when artist Raed Yassin was invited to the museum to create a location-based soundtrack for the third-phase exhibition, I interviewed him and created a promo video to highlight this particular use of the “NearMe” feature (see below).