Curator Sara Raza recommended me to Mana Contemporary for the creation of promotional profile videos on each of the participating experts in the Mana Professional program that she developed. Mana Pro is a career-development program designed to support the professional development of emerging and mid-career local artists, along with Mana’s growing community of multidisciplinary artists. Visit manacontemporary.com/manapro for more information about the program.
I conceived of a concept and structure for the videos that would be interview-based with two camera angles, feature active footage of each expert in their working environments, and visually highlight three areas of expertise that each would bring to the program. I then worked with the Creative Director at Mana, whose team created the graphics. I came up with the questions for each expert, arranged for the shoots in coordination with Mana’s production crew, acted as Director of Photography and interviewer, filmed around half of the cutaway footage, and then back in my studio, edited, sound mixed, and delivered all footage for the Mana team to use on their social media channels. I also took care of the uploads to Vimeo (see embedded videos below) and the creation of a channel for Mana.